Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

SEM is Not SEO and Vice Versa.

SEO is “optimizing” web site pages. SEM is utilizing various means of “marketing” a company’s website in order for it to become more relevant in regard to search engine searches and their rankings. SEM includes Google Adwords as well as other PPC (pay-per-click) ads, article submissions, directory listings, facebook ads etc. Of course none of this can be done before your SEO has been done. Also, keyword analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It changes and needs to be updated and monitored continually. Another part of Search Engine Marketing is Social Media Marketing. You can do SEM without doing SMM but you can’t do SMM without doing SEM because SMM is a higher level of SEM. Hope that makes sense.

SEM is the practice of getting your website visible
on the major search engines, such as Google, Yahoo! and Bing.

Here at SEO Services Company we don’t just optimize for the organic listings on the left side of Google. We look at your complete strategy for increasing traffic to your site. This involves PPC (pay per click) when it is called for and of course SMM or Social Media Marketing. We also take a close look at your lead capture modules to make sure that you are monetizing the traffic you get. Some thought needs to be put into how easy it is for prospects to leave lead information and eCommerce sites to lead the customer to the shopping cart.

For more information check out our

SEO In 7 Small Bites Thumbnail SEO Course

Search Engine Result Pages, The Social Evolution

For more information call Jeff Persons – 617-512-3443